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What is the Impact Range: Explained and Benefits

Hannah Daw
Writer and expert2 months ago
View Hannah Daw's profile

Impact is our OG range, here since the beginning. Some of our best-loved products sit in it — Impact Whey Protein, we’re looking at you.

Over time the range has grown, but the purpose has stayed the same. High-quality products to help you reach your goal, no matter if you’ve been in the game for years or if you’re just starting out.

From pre-workout to protein and snacks to creatine, the range includes some iconic products, and there’s something for plant-based eaters too. Let’s unpack it.

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What is the Impact Range? A comprehensive overview

Put simply, the Impact Range is a group of products that support an active lifestyle. Regardless of your experience, how much time you spend exercising, or how you choose to exercise, the Impact Range has been designed to support you and your goals.

Why choose the Impact Range for your fitness journey?

As our core range of products, the Impact Range is essential in supporting your body and helping it to perform. With pre-workout to help you get in the zone before a difficult session and creatine to boost your output, alongside plenty of protein options — the Impact Range covers all angles.

If you’re new around here, consider this your intro to the world of supplements. If you’ve been here for a while, you might be pleasantly surprised to learn something you didn’t already know.

The Impact Range: what’s in the range?

With over 15 products in the Impact Range, there’s plenty to go at. Pre-workout, creatine, protein, snacks, oats — all the goodies you need to kickstart your nutrition.

Exploring the variety: protein powders in the Impact Range

Impact Whey Protein

It’s the nation’s favourite protein powder, so you know you’re getting a winner. Depending on your chosen flavour, each serving contains at least 18g of protein and less than 115kcal. With over 40 delicious flavours to choose from, there’s something for everyone.

Impact Whey Isolate

Next up, one of our purest protein powders. Having gone through additional filtering processes, Impact Whey Isolate is renowned for being one of the purest around.

Plus, it’s serving up some pretty impressive macros — 19g of protein and less than 95kcal per shake.

Impact Diet Whey

For our best-ever diet nutritionals, it’s Impact Diet Whey. Offering up an impressive 38g of protein per serving, alongside specific ingredients to support your weight loss journey.

We’ve added choline to support your metabolism plus green tea extract and CLA to increase your intake of nutritional products.

Impact Whey Gainer

Impact Whey Gainer, loaded full of 29g of protein, 412kcal and 52g of carbs to boost mass and promote recovery.

Impact Casein

A slow-release protein that helps you to build muscle and boost your recovery while you sleep. With a complete amino acid profile and 23g of slow-absorbing protein, it’s ideal for allowing your muscles time to recover. And what better time than while you’re sleeping?

Impact Vegan Protein

Looking for a plant-based alternative to Impact Whey Protein? Look no further. Enter Impact Vegan Protein. It's the ultimate combination of pea and bean-based protein, serving up at least 20g of plant-based protein per serving.

Impact Pea Protein

Low-fat, no added sugar, and from 22g of protein per serving — it’s Impact Pea Protein. Plus, it’s completely plant-based.

Impact Soy Protein

Protein is essential for everyone, but it’s handy to supplement if you follow a plant-based diet. Impact Soy Protein is a high-quality protein powder that packs at least 87% protein content. Loaded with 25g of protein and 106 calories per shake, it’s a top-tier way to boost your intake.

Taste and texture: enjoying Impact Protein

With plenty of options to go at, finding the one that suits you can be difficult. Each variation has a different taste, texture, and of course, a different macro profile.

Impact Whey Protein is our creamiest option, and Impact Whey Isolate is a lower calorie choice — both with different flavours, macros, and textures.

So how do you pick? To find your winner, your best bet is trying them and then deciding which you like best.

But fear not, we’re not suggesting you get a full tub of each. That’s what the samples are for.

Protein bars: convenient nutrition on the go

Shakes aren’t the only convenient way to boost your protein intake — bars are another fantastic option.

Impact Protein Bar

If you’re looking for a bar that’s up there with the best, call off the search and say hello to the Impact Bar. I'm not exaggerating — it won the coveted title of “Best Protein Bar” at the European Specialist Sports Nutrition Awards in 2022.

On top of that, there are three layers of goodness wrapped in a rich chocolatey coating, topped with crispies that add a bit more texture to every bite. And if that’s not enough, each bar is loaded with 20g of protein and just 229kcal.

How protein bars support energy and muscle maintenance

Protein bars are a convenient and quick way to make sure you’re getting enough protein to maintain and build muscle mass. Here’s how…

The protein we eat provides essential amino acids that our bodies cannot produce on their own. These amino acids are crucial for creating new proteins inside our bodies that help with various functions, including muscle growth and repair and supporting energy production. In fact, protein is a major component of skeletal muscle, making it vital for maintaining and building muscle.1

So next time you grab a protein bar, remember you’re giving your body the tools it needs to stay strong and keep your body working at its optimum.

Supplements in the Impact Range: enhancing sports nutrition

Like I said, there’s more to nutrition than just protein...

Creatine Monohydrate Powder

Creatine is the most researched supplement there is. Taking 3g of it every day has been proven to boost physical performance in successive bursts of short-term, high-intensity exercise. In other words, creatine helps you take your training to the next level.

Impact Pre-Workout

This powerful pre-workout blend is loaded with a whole host of scientifically researched ingredients: caffeine, essential vitamins, beta-alanine and vitamin C. With 150mg of caffeine per serving, it packs a punch that’ll help you get through the hardest of workouts.

Impact EAA

Essential amino acids, known as EAAs, are the building blocks of protein. While many protein powders contain all nine essential amino acids, Impact EAA has a faster amino acid absorption rate.

Impact BCAA 2:1:1

Impact BCAA is an everyday blend of essential amino acids leucine, isoleucine and valine. Available in over 15 flavours.

Impact BCAA Energy Drink

Zero fat, zero sugar, zero calories, 150mg of caffeine and added vitamins. It’s the ultimate energy drink.

Supplements for performance: boosting endurance and strength

Supplements can enhance your endurance and strength, making them a great addition to your fitness regimen. Products such as whey protein have been shown to enhance muscle growth and research shows that casein can slow muscle breakdown, boosting muscle power for strength and endurance.2,3

  • Casein powder: Casein is absorbed slowly providing a steady flow of amino acids preventing muscle breakdown supporting strength building and endurance.2,4
  • Pre-workout: Pre-workout protein can help to improve endurance by providing essential amino acids that support sustained muscle function and reduce fatigue.5
  • Whey Protein Isolate: With a high protein content and fast absorption, this supplement enhances muscle mass contributing to strength goals.6

Quality: The Science Behind the Impact Range

We’re always banging on about quality, but it’s because we can back it up. We've worked hard to make sure our products are made to the highest possible standards, which is why they’re certified, verified and trusted. There are a few different ways we achieve this...

BRCGS Food Safety certificated

The Impact Range products are manufactured in a facility that is BRCGS certified. The facilities are kitted out with an advanced filtration system, and complete raw material traceability, meaning you know exactly what goes into your supplements.

Informed Choice tested

Products listed under the Informed Choice certification are regularly tested for banned substances. The globally recognised certification means that products are regularly tested to ensure they're free from contaminants and safe for use, giving you the peace of mind you need when choosing your supplements.

Informed Sport tested

Taking it to the next level, the Informed Sport certification demands that every batch of a product goes through a rigorous testing process, ensuring they’re free from banned substances. Informed Sport tested products meet the high standards required by elite athletes.

For more on quality, check out our quality assurance page...

Tailored for all fitness levels: from beginners to pros

Protein is important for all fitness levels because of the crucial role it plays in our bodies from tissue repair and hormone production to immune health.

The amount of protein you need varies based on factors like age, activity level and overall health. Generally, adults should aim for 0.8-1.2g grams of protein per kg of body weight every day.7 Don’t forget active individuals or those looking to build muscle may have higher needs.

While a balanced diet is the best way to get the nutrients our bodies need, sometimes it's challenging to meet protein requirements through food alone. Whether you have a busy lifestyle or specific fitness goals, protein powders offer an efficient way to support your protein intake.

The role of protein powders in muscle building and recovery

Protein powders provide a source of high-quality protein and essential amino acids. Amino acids are the building blocks of muscle tissue and help stimulate growth and repair after tough workouts.

Taking protein powder before or after exercising ensures your muscles get the nutrients they need to recover quickly, reduce soreness and enhance performance. Whether you're an athlete or fitness enthusiast, adding protein powder to your diet can speed up muscle building and improve recovery times.

  • Strength training (H3): Consuming Whey Protein Isolate delivers nutrients to your muscles quickly supporting muscle growth.8
  • Hybrid training (H3): Hybrid athletes can benefit from protein powders like whey protein, which helps to build muscle and support sustained energy levels.3,9
  • Endurance training (H3): For endurance athletes, incorporating protein powders, such as slow-release casein, into their diet can help to enhance muscle recovery by reducing muscle breakdown during extended periods of exercise.3

Incorporating Impact Range into your daily routine

Protein powder: Start by adding a scoop of Whey protein powder to a pre or post-workout shake or water, for muscle recovery and growth. Keep a shaker bottle handy to fuel before or after your workout.

Pre-workout: Mix a scoop of protein powder with water, milk or milk alternative about 30 to 60 minutes before your workout. Or try blending the protein powder with a handful of oats and water around 1-2 hours pre-workout for an extra slow release of energy.

Casein protein: Casein digests slowly, providing a steady release of amino acids to maintain muscle protein synthesis after intense workouts. It's ideal for overnight muscle recovery, delivering nutrients while you sleep.

Snacks: Try fueling your workouts with protein bars pre- or post-exercise to boost energy and muscle growth. For workouts over 90 minutes, a mid-session snack can help maintain energy. Don’t forget, listen to your body and adjust snacks based on your needs.

Customising your nutrition plan with Impact Range

Tailoring your nutrition plan with a variety of protein supplements can help to meet your specific dietary needs and fitness goals.

Incorporate whey or casein protein, or supplements like creatine to optimise your intake for different activities. For example, whey protein is quickly absorbed, making it perfect for post-workout recovery.

Casein, with its slower release of amino acids, is ideal for nighttime use, promoting muscle recovery while you sleep, while creatine boosts energy for high-intensity activities.3,10

For those with dietary restrictions, plant-based proteins like soy and pea offer complete profiles that support muscle repair and growth. Customising your protein intake in this way can help you to achieve your specific fitness goals.

Maximising results: how to get the best from Impact Range products

Know Your Goals and Mix it up: Different supplements serve different purposes so why not alternate them depending on your goals?

Consider Dietary Restrictions: If you’re lactose intolerant, have gluten sensitives or a dairy allergy, opt for lactose-free, gluten-free or plant-based protein powders.

Maximise your Gains: Spreading protein intake throughout the day helps maintain muscle mass and supports steady energy levels.

Balance with Whole Foods: Protein powders should complement, not replace, whole food sources of protein.

Flavour and Texture: Taste and mixability matter, try sample sizes or read reviews to find a flavour and texture you enjoy.

Evaluate Your Lifestyle: If you’re always on the go, a protein powder that mixes easily with water or a protein bar might be more convenient than one that requires blending.

Consult a Professional: If you’re unsure which protein powder is best for you talk to a professional.

Where to buy: finding Impact Range products

As well as being available online, you can also find the Impact Range in your local shop. You’ll find selected products in Tesco, Boots, Sainsbury’s and Holland & Barrett.

Take home message

Impact supplements could be a game-changer in your workout routine, supporting increased muscle growth, enhanced endurance and faster recovery. When used alongside a balanced diet and healthy lifestyle, they can help you reach your fitness goals more effectively.

By selecting the right supplements tailored to your needs, you could maximise your workouts and see better results. Why not try Impact supplements to help you take your fitness journey to the next level?

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Hannah Daw
Writer and expert
View Hannah Daw's profile
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